Always at the intersection of design and technology, Djamel M’Rad has consistently used electronic devices to create design and music. With over 20 years of experience in brand, graphic, 3D, motion, and UI/UX design, he has been creating impressive websites and animations since the 1990s, winning international design awards, and exploring digital music production. His AI-generated works combine technology and aesthetics, echoing his versatile and creative journey.

I am an animator and illustrator with a background in fine arts. I choose this medium to express my imagination and tell stories. I have worked on a variety of projects, from experimental videography, projection, artbooks, animated short films, to music videos and lo-fi visuals. New ideas and experimental art projects excite me.

Awards and achievements

• 2010 – Short animated film (‘SERU’) that I created in my team won the country’s ‘Best 3d animated short film’ award
• 2012 – Short film (‘SILLA’) was an official selection at TNFF (Toronto Nepal Film festival)
• 2018-2019 – I featured as media/visual artist for the Micro Galleries art movement for climate change, where I showcased my projection work conveying my message on ‘Climate change and wildlife’. It was an open art project.
• 2019 – Winner of the ‘Short film competition’ at KIMFF (Kathmandu International Mountain Film Festival) for our short film titled ‘The red scarf’

Visual Artist, Branding & Digital Illustration
Kathmandu, Open to Global Opportunities

I specialize in crafting compelling brand identities and strategies that bridge Western and Asian design influences. My work merges creativity with technical precision, ensuring brands communicate effectively and leave a lasting impact.

With a multidisciplinary background in art, psychology, business studies, and multimedia, I focus on creating brand experiences that resonate with people. My journey as a designer has led me to collaborate with multiple companies, refining my expertise in brand design, digital art, and illustration to create meaningful visual narratives.

I am a passionate freelance artist with a deep love, from a young age, for both traditional and digital mediums. My development in the world of the arts has been entirely self-taught, because I don’t have a formal degree from an art school. My creative process is driven by experimentation and exploration. This approach has allowed me to gain a unique blend of skills in both hands-on artistry, and digital design. I specialize particularly in vector art, sketches, watercolour, and acrylic painting. Using natural pigments, I bring a distinctively organic touch to my physical works. As a freelance artist, I enjoy working on a variety of projects and collaborations, like for instance Ponalgami.

I always strive to bring my personal and client visions to life through thoughtful creativity. Art and design are more than just creating visually appealing work. They are about connecting with the viewer, and evoking emotion and contemplation. The fusion of traditional Bhutanese craftmanship and modern technology allows me to produce versatile graphics, suited to various medium and channels.

I’m being inspired by the islands of Thailand.

I graduated from the Industrial Fine Arts Department of the most prestigious Architecture University in Vietnam. I started working in the field of Applied Arts in my second year of university. Currently I have 25 years of experience in professions related to Graphic Design, Industrial Design, Interior Design, and Fashion. My side job has always been photographer. I have a unique perspective on the world by applying my personal ‘filter & lens’ that I’ve developed throughout the years, making my design products distinctive and vibrant in colour. Currently, I am the Head of Design at the largest FMCG Corporation in Vietnam.